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© 2019 by Sheila Swinney All Rights Reserved


Your past doesn’t define you. Your past prepares you. 

When I was 5 years old my father had a mental breakdown that he never recovered from.

I grew up a with a single mother and two brothers; life was not always the easiest. If we ever wanted anything extra, we had to roll up our sleeves and go get it.  


But the lessons I learned...

Growing up spending part of my life in little financial means gave me humility, gratitude and work ethic. 

At 24, I made a shift from hospitality to a lifelong career in sales which started with office furniture. I sought to differentiate myself in a market filled with similar products and fierce competition.


I knew sales was my ticket to real financial freedom. 


Thankfully, I was able to uncover a hidden gap in the market that I was able to exploit. A niche.

I discovered this company had an amazing ability to deliver furniture fast but not only fast but fast anywhere in the USA; soon I found myself securing multiple national accounts and ultimately becoming the #2 performer in the nation. 

High ticket selling earned me my first 6 figures.

Don’t be afraid of being different, be afraid of being the same as everyone else.

Years later I started selling life insurance and did so for over 13 years. Insurance wasn't sexy but I loved the connection with clients; knowing I'm protecting them and their family's.  


Over the years I became a leader in the industry and began developing sales teams across the country as the nations #1 performer. 

Doing cold calls, going door to door, grassroots lead generation through selling insurance taught me everything I needed to know about becoming a master of building relationships and converting sales. 

Here I learned how to improve my conversion rate, by developing the skill of question base selling, diagnosing before offering a solution, this made all the difference in the world to me and the sales professionals I coached.

I learned, instead of hard driving my offer down the throats of my prospects it is much more efficient to soften my approach to absolute authenticity and master the human connection. 

Success comes quick when you harvest your niche. 

How Sales Carried me throughas single mom. 

Life was about to change,

just not the way I imagined.

I became widely successful in the insurance industry but was ready to start a family. 


It was July of 2007 I was 33, newly married and was expecting my first child. 

I was excited to take a few years off to raise my son on my terms. 


It was like a dream come true.


However the economy had other plans.  

Five months later after the birth of my son the Great Recession hit and my husband’s real estate business turned upside down.  


The low point was when we had over one million dollars in payables owed to us.


We never saw that money. 


We lost every thing...


Including our marriage.

I was now a single mom, heart broken and broke. 

Sales carried me through the Rescission. 


It was at this moment, with now having a son to take care of by myself that I realized I could no longer “grind” for 12-15 hours a day. 

Trading time for money was no longer option. 

I had to improve my methods. 

I needed to create a system that would sustain an income without my sweat and tears. 

Soon I discovered the power of niche-based salesmanship with 

automated marketing systems. 

How I combined my offline skills to online...